The Ford F-150 is the flagship model of the F-Series pick-up truck line-up under Ford Motor Company. Designed and developed by Ford's US headquarters, it stands as one of the best-selling pick-up trucks in North America and globally. The heritage of the F-Series dates back to the first-generation F-1 introduced in 1948. In 1975, the F-150 officially emerged as an iconic nameplate, serving as the foundational model of the F-Series range. As of 2026, the F-150 has spanned fourteen generations of engineering evolution, progressively introducing aluminium-alloy body construction, hybrid powertrains, and all-electric drive systems. Sold as a fully imported (CBU) model in the Chinese market, the Raptor variant launched in June 2025 carries a recommended retail price of RM828,800.
Positioned as a full-size pick-up truck, the F-150 is the top-selling and most definitive model within the Ford F-Series family, which spans various weight classes from the F-150 and F-250 up to the commercial-grade F-650. Its key strengths lie in its formidable towing and payload capacities, comprehensive powertrain options, and continuously advancing intelligent technologies. In the first three quarters of 2025, sales of the Ford F-Series (including F-150 and Super Duty models) in the US market reached 597,546 units, maintaining its status as America's best-selling vehicle line since 1977. In the Australian market, the 2026 F-150 is offered in three trim levels—XLT, Lariat, and Platinum—available in short-wheelbase (SWB) and long-wheelbase (LWB) configurations, with pricing starting from AUD 114,950. In terms of dimensions, the Raptor variant measures 5,930 mm long, 2,199 mm wide, and 1,992 mm tall, riding on a 3,694 mm wheelbase.
The exterior styling of the F-150 is muscular and commanding, with prominent headlamps, tail lamps, door handles, recovery tow hooks, and bold chrome garnish accentuating its rugged persona. The updated Raptor introduced in 2025 adopts a Baja-inspired widebody design, distinguished upfront by all-new floating segmented LED daytime running lights (DRLs) that replace the previous one-piece layout. The front grille retains its robust frame emblazoned with the bold "FORD" lettering, while the grille insert shifts from a honeycomb pattern to a wave-style matrix mesh. The model also gains two new exterior colour options: Valiant Green and Pioneer Grey. The rear profile features a matching two-tier tail lamp signature and gains an electric power tailgate with remote operation. Off-road geometry includes an approach angle of 29 degrees, a departure angle of 22 degrees, a minimum ground clearance of 272 mm, and a maximum water-wading depth of 810 mm.
Inside, the F-150 Raptor features a Raptor-exclusive cabin layout, equipped with a 12.4-inch digital instrument cluster and a 12-inch central touchscreen infotainment display. The interior is finished predominantly in black with chrome accents, delivering a purposeful blend of functionality and hard-wearing durability. Tailored for high-speed off-road terrain, the leather-and-fabric combination sports seats provide enhanced lateral support and bolstering, complemented by carbon-fibre-textured trim inserts and contrasting orange sport stitching.
The F-150 offers an extensive selection of powertrains. The Raptor variant is powered by a high-output 3.5L EcoBoost twin-turbocharged V6 petrol engine specially tuned by Ford Performance, delivering 311 kW and peak torque of 684–688 Nm. Power is sent through a 10-speed automatic transmission. The Australian-spec 3.5L twin-turbo V6 produces 298 kW and 678 Nm. On the electrified front, the 3.5L Full Hybrid V6 unit generates 578 lb-ft (approx. 784 Nm) of torque. To support long-distance overland driving, the Raptor is equipped with a generous 136-litre fuel tank.
The F-150 Raptor rides on a bespoke five-link rear suspension system, delivering the longest wheel travel in the history of the F-150 Raptor nameplate. Next-generation Fox 3.1 Live Valve internal bypass dampers incorporate advanced electronically controlled valving, allowing each shock absorber to automatically adjust damping rates up to 500 times per second based on suspension travel and sensor telemetry. The newly added Force Field system utilises sensors to read the road surface ahead, preemptively adapting damping characteristics to optimal settings. Drivers can also toggle suspension modes between Normal, Sport, and Off-Road via steering wheel controls.
In terms of off-road equipment, the F-150 Raptor features the TMS (Terrain Management System) with seven selectable drive modes; Trail Turn Assist applies braking to the inside rear wheel to tighten the turning radius; and Trail Control functions as an off-road low-speed cruise control to automatically manage throttle and braking over rough terrain. Driveline hardware includes an electronically controlled part-time 4WD system paired with mechanical differential locks.
In terms of cabin electronics, the F-150 Raptor features a 12.4-inch digital instrument cluster and a 12-inch central touchscreen, with the infotainment system gaining 5G connectivity and supporting over-the-air (OTA) software updates. The Lariat and higher variants come fitted with a 12-inch central infotainment screen alongside a 12-inch digital instrument panel.
For comfort and convenience, the Raptor variant comes equipped with a heated steering wheel as well as ventilated and heated front seats. The Lariat trim adds partial leather upholstery, a panoramic glass roof, a 14-speaker Bang & Olufsen premium audio system, ambient lighting, and driver's seat memory functions. The centre armrest console folds completely flat to create an integrated mobile work desk, paired with a stowable, fold-away gear selector. A 360-degree surround-view camera system is fitted as standard across the range.
The F-150 achieves benchmark safety standards in its class. In vehicle-to-vehicle Autonomous Emergency Braking (AEB) evaluations, the F-150 demonstrated the highest level of performance among all tested models. It is also equipped with Evasive Steering Assist, which provides supplementary steering torque to assist the driver in avoiding potential collisions.
Active safety is driven by the Ford Co-Pilot360 suite of advanced driver assistance systems (ADAS), integrating Pre-Collision Assist with AEB (incorporating pedestrian detection), Adaptive Cruise Control (ACC), Lane-Keeping Assist (LKA), and Forward Collision Warning (FCW). Additional protective measures include Lane Departure Warning and a high-strength fully boxed steel ladder frame. Passive safety is further bolstered by equipment such as rear inflatable seatbelts.
The F-150 is Ford's best-selling model and the perennial best-selling pick-up truck in North America. In the first three quarters of 2025, the Ford F-Series maintained its sales crown in the US market with close to 600,000 units delivered, extending an unbroken sales leadership streak held since 1977. Representing Ford's most profitable vehicle line, the F-Series has reigned as North America's top-selling pick-up truck for 48 consecutive years.
In the Chinese market, the F-150 Raptor is available as a fully imported CBU model, with the updated model launched in June 2025 priced at RM828,800. Backed by an illustrious heritage spanning over 75 years, the Ford F-150 continues to set the benchmark in the global full-size pick-up truck segment, courtesy of its class-leading towing capacity (up to 13,500 lbs), diverse powertrain options, and continuously advancing smart technologies.
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